What my dog taught me about specializing.
If you’ve known me for approximately 2 seconds, you will know I really love my French Bulldog, Jetta.
It’s probably not healthy. I don’t know. But her smushed face and huge ears have my heart (and a lot of mention on my social media accounts).
This week, when my husband brought home two darling coffee mugs with French Bulldogs on them (a gift from his grandma), I realized something.
I’m becoming known as the “French Bulldog lady.”
See, the coffee mugs aren’t the first thing that friends and family have bought and sent to us.— I also happen to have a French Bulldog cookie jar, statue, pajamas, sweater, notepad, sign, and three more coffee mugs.
I promise, I’ve bought none of this myself, even though I love it.
Here’s what I think happens. Friends have started to associate me with French Bulldog anything. When they are at a shop and spot something with a Frenchie on it, they think of me and my husband. It’s so sweet.
What This Means for Specializing in Business
I promise there’s a business point here.
What is dawning on me is that we choose what people associate us with.
I post on social media about my Frenchie. I gush about how awesome she is. People come to see Frenchies and think of me.
What if we were that specific about what we gush about as businesses?
What if you could get people to see or hear about a certain type of customer or problem and immediately think of you?
“Oh, you have a membership site problem? Brandon is the membership site guy.”
“You need to market your private school? Tara knows all about private school websites.”
“You make t-shirts with French Bulldogs on them? Sara would love that.”
That’s branding, folks. It’s a huge benefit to being a specialist.
I just may have to stop branding myself so much as the French Bulldog Lady 🙂