All right, who’s ready? It’s time for Things I’m Afraid to Tell You #2. I’m feeling a little energized since you were all oh so kind about my last scary thing. So here we go. The second ... Read More >
Things I’m Afraid to Tell You #1: I Hired a PR Firm
It’s time for me to be brave and share a few things. Things… I’m afraid to tell you. As much as I’ve shared here about my journey toward specializing, it’s almost becoming harder now that I’ve ... Read More >
How Specializing Helps You Delegate
Can I tell you a little secret? I’m an awful delegator. Guaranteed, my husband is laughing as he reads this because he’s always picking on me about it. It’s his voice I hear in my ... Read More >
Results of My Podcast Guest Experiment
Want to connect with your ideal clients in your niche? Get yourself on a podcast. Today, I want to tell you about a recent marketing “experiment” that I did and the results for my business (in ... Read More >
The Most Important Thing Specializing Has Given Me
In a recent sales conversation, it hit me. I realized the most important thing I have gained from specializing. See, I was having a conversation with a prospect who had done some DIY work on ... Read More >
When Booking Consults Gets Out of Hand
Booking free consultations has gotten a little out of hand lately. Here’s what happened and what I’m doing about it. About 7 months ago, I put a scheduling tool on my niche services website on ... Read More >