Sara Dunn

Web Agency Owner + Specializing Enthusiast

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September 4, 2018 By Sara Dunn · Leave a Comment

Results of My Podcast Guest Experiment

Want to connect with your ideal clients in your niche?  Get yourself on a podcast.

Today, I want to tell you about a recent marketing “experiment” that I did and the results for my business (in real leads, followers, and clients).

I love sharing in this video series things I’ve tried, things that worked, and things that didn’t.  A few months ago, I shared that I was working on getting on podcasts as a guest as a tactic for marketing to my niche.

I was accepted onto one really good show, and the episode was released in early June.  Now, 3 months since the episode aired, here are the results:

  • 7 scheduled consultations
  • 2 new clients
  • Dozens of new followers
  • Small spike in email opt-ins (2 directly tracked from referral traffic, I’m guessing about 10 total)

For these results, my time investment was about 2 hours to prep for the interview, do the pre-screening, record the episode, and help promote.

I am really pretty happy with these results.  For just two hours invested, I booked two new clients, which feels amazing.  

Let’s compare this to how I used to go about connecting with prospective clients — by going to networking events:

Get myself ready, drive 30-40 minutes to a nearby town, hope people in my target market were there, spend 1-2 hours at the event, maybe connect with a couple people I didn’t already know, swap business cards, drive home, spend time following up and connecting on LinkedIn.

This was probably more in the 3 hour time investment range, and not every event even resulted in further conversations.

So in summary, I give podcast interviews a big check in the “WIN” column.

They seem like a great way to connect with people in a very specific audience, and I am definitely going to continue to pursue podcasts as a way to market my niche services.

If you’ve considered podcast guesting but haven’t done it, tell me—what’s holding you back?

Filed Under: Specializing a Web Agency

About Sara Dunn

Founder and Project Lead at 11Web. Constant tinkerer. Going to figure out this specializing thing. > Twitter · Instagram

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