Wedding SEO Bootcamp is sold out! Today’s update is about selling out my very first group program, and what it really looks like to launch a group program with a small email list for a niche business.
Wedding SEO Bootcamp is a group class that’s aimed at wedding professionals who want to improve their search engine optimization. Since a lot of my work now is in SEO services for wedding businesses, this was an expansion into a new “do-it-yourself” coaching option.
It was only a few weeks ago that I decided I wanted to reach wedding professionals with smaller budgets who wanted help with their SEO. I’d heard from many business owners in this market that they didn’t have the budget for one-to-one services. I didn’t really know how it was going to go, but I wanted to give it a try to have a lower priced offering.
The good news is, I sold 15 spots into SEO Bootcamp. But—it wasn’t quick or easy or “SOLD OUT IN MINUTES.”
No, my Bootcamp took about a full week to sell just 15 slots. Only four slots were booked on the first day I opened registration. After that, registrations trickled in over the next week until I sold the 14th spot a week later.
I closed registration a little early because I had one person who wanted to pay with an invoice who never paid. Thankfully today, when I gave the first lesson, there was someone who contacted me who had thought she signed up but hadn’t, so she filled the 15th open slot.
What I Would Do Differently For Round One
There was one thing that I wish I would have done differently for this first round of the class. I wish I would have called this round a “beta test” or “beta group.”
This wording was suggested by Jennifer Bourn in her email newsletter, and it makes a lot of sense. I like that word because I think it would have better conveyed that I wanted feedback and that I had some kinks to work out.
Overall, though, I’m pretty happy with the way registration went. I’m excited to recap with you after class is over and let you know the results.