Have you ever heard someone say: “My specialty just kind of happened to me”?
I did. And I tried not to explode with frustration and rage.
(Just kidding, I don’t really do rage.)
But still. No, my specialty hasn’t just happened to me. I haven’t just naturally started doing work with a certain type of client, loved it, started doing work with more of that type of client, and then decided to declare it our niche.
Instead, 11Web has done work with all sorts of different companies in different industries: dentists, accounting firms, construction companies, architects, concrete companies, medical equipment rental companies, fashion stylists.
We’ve had this incredible variety of clients, and I used to think that’s what made our work so fulfilling. I didn’t actively pursue similar clients, I think I actively pursued different clients because I wanted a different challenge.
Today, I’d love to have a specialty just happen to me. But we’re still getting inquiries from all sorts of industries (a law firm, a theater, and a medical company in the last week).
So here’s what I’m going to do: for the next few weeks, I’m going to let it flow. See what work comes to us. See what work makes me the most excited. Any maybe our specialty will come to me without workbooks and spreadsheets and analysis.
For now, it’s flow, not force.